It’s one of the most charismatic spots in the city — the Long Center City Terrace.
From the day that the performing arts center opened in 2008 — that’s right, almost 10 years ago — the semi-circular procession of columns left over from the old Palmer Auditorium made a powerful people magnet.
The view of the downtown skyline is priceless, even after the addition of some south shore buildings that cut off the view to the east. Instantly, everyone needed portraits on that terrace. Festivals and concerts followed. Pre-show, intermission and after-show crowds lingered there above a grassy hill.
At certain points, the whole area around it has been transformed into the Statesman Skyline Theater.
So a naming opportunity for the terrace, right? H-E-B, one of the most munificent corporate citizens in Texas, has stepped up to the plate with five-year naming agreement for an undisclosed amount of money. Say hello to the H-E-B Terrace.
The name change will be made official at 9:30 a.m. Nov. 24, to be followed from 10 a.m. to 1 p.m. by a free holiday event dubbed “Santa on the Terrace.”
“Our collaboration with H-E-B has been very valuable to the Long Center and the city of Austin,” says Cory Baker, president and CEO of the center. “Their dedication to the community and to providing access to the arts is something we both feel passionately about.”
“We are thrilled to be able to strengthen our partnership with the Long Center as we share in the belief that arts are an integral part of building a strong community, understanding our diversity, preserving our history, and building our future,” says Jeff Thomas, H-E-B senior vice-president and general manager for the Central Texas region. “The H-E-B Terrace is the ideal community gathering place for these beliefs to intersect – it is the heart of the Austin arts district and welcomes everyone to experience art in a public way.”
(This post has been updated to correct a date.)